Graphisads Partners with IIM Lucknow to Launch G Force Accelerator Programme
Graphisads, a prominent advertising company and outdoor media owner, has forged a strategic partnership with the Indian Institute of Management (IIM) Lucknow to introduce G Force, an innovative accelerator programme. This collaboration aims to foster entrepreneurship and innovation within the media sector by bridging the gap between academia and the advertising industry.
The Memorandum of Understanding (MoU) formalizing this partnership was signed recently, marking a significant initiative to empower aspiring entrepreneurs in media-related ventures.
Mukesh Gupta, CMD of Graphisads, expressed enthusiasm about this unique collaboration, highlighting its potential to propel media startups forward. "This partnership between an advertising agency and a prestigious academic institution in India is a pioneering effort", Gupta stated. "With our extensive media presence, client relationships, and strong network, we aim to generate significant success stories, targeting investments totaling 
100 crores over the next three years".
100 crores over the next three years".
Arunodaya Bajpai, COO of IIM Lucknow Enterprise Incubation Center, emphasized the strategic importance of G Force in nurturing startups within the rapidly evolving Media and Entertainment sector. "With the industry poised to surpass One lakh crore and experiencing ongoing disruptions, there is immense growth potential," Bajpai noted. "Our focus includes key sub-sectors such as gamification, event automation, influencer marketing, adtech, DOOH platforms, programmatic media opportunities, and marketing technology. Through personalized mentorship, we aim to equip startups for market readiness".
One lakh crore and experiencing ongoing disruptions, there is immense growth potential," Bajpai noted. "Our focus includes key sub-sectors such as gamification, event automation, influencer marketing, adtech, DOOH platforms, programmatic media opportunities, and marketing technology. Through personalized mentorship, we aim to equip startups for market readiness".
Graphisads has assembled a distinguished mentor board comprising industry stalwarts like Anurag Batra, Chairman of Exchange4Media and Business World; Anil Dua, CRO of HT Media; Varun Kohli, COO of Times Network; Mona Jain, CRO of Zee Media; and Rajeev Gupta, CEO of Adaan Digital Solutions. These mentors bring extensive experience and expertise to guide and support the startups participating in G Force.
Alok Gupta, Director at Graphisads, expressed gratitude to the mentors for their invaluable contributions to this initiative. "This collaboration underscores our commitment to giving back to the industry that has nurtured us", Gupta affirmed.
The launch of G Force represents a significant step towards fostering innovation and entrepreneurship in India's media landscape, driven by the synergy between Graphisads and IIM Lucknow.
