Facebook's Advertising Business is a Mess

Bangalore: The biggest problem that the world’s famous social networking site, Facebook suffers with is presentation of good ad product for its marketers. Its advertising revenue decreased in the fourth quarter of the financial year.

Whereas Google’s advertising revenue has improved. Facebook is often compared with Google but it cannot beat Google’s IPO (Initial Public Offering).

It’s been said that Facebook doesn’t know how to make money. It is primarily because of two points; firstly it has not yet reached the public markets and its advertising revenues are declining and secondly its credit business works with its games but which has also declined.

 Many people have showed their concerns about this as quoted in Wall Street journal and CNET. Michael Sprague, Vice President of Marketing at Kia Motors Corporation, says, “The question with Facebook and many of the social media sites is, 'What are we getting for our dollars?’