Ways To Use Social Media Insights And Create Buzz

BANGALORE: User’s addiction to social Media might not be a good thing, however business is taking this to their advantage with the overflow of data and insight available. The onset of Google Analytics, Sysomos and Salesforce.com in comparison to indigenous tools that akin to Facebook Insights and Twitter feeds, have marketers ready to dive in with a sea of information, reports Forbes India

With en number of web and digital analytics, businesses have to take it in their stride to make wise business calls based on the insight provided. Moreover, top-level descriptive metrics such as Likes or followers have lost its reliability over the years. Hence, Leaders and managements are closely eyeing metrics of social media to see if there is an actual progression in value to the business.

Marketing Professor Sri Venkataraman along with his colleagues at the University of Chicago and the University of Utah has found the answers on how firms can enumerate the outcome of online social media on offline product sales.

Moreover, the study also gives insight on how companies can reap the benefits for selecting the right markets to deliver their product as well as synchronizing conventional marketing through advertising and social media.

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