Star India To Acquire Broadcast Business Of Maa TV

HYDERABAD: With an aim to bring in a wave of creative content innovation in Telugu television market, Star India will acquire the broadcast business of Maa Television Network.

The deal, which was announced via an official statement Wednesday, will be a win-win proposition for both the networks. While Star India will be able to make its presence felt in Telugu TV market, the Telugu TV market will also see variance content-wise. 

With the deal, Star India, a unit of 21st Century Fox, looks to continue its tradition of innovation in content and building on the strong track record of Maa Television Network.

"The Telugu market is an important market. However, the pace of innovation has been slow. We are keen to change this by acquiring a local presence and fundamentally changing the content quality paradigm. We were very impressed by the solid creative core and quality and depth of the management team at Maa Television Network," said Uday Shankar, CEO, Star India.
Read Also:
Apple First Ever Company With Market Value Over $700bn
9 Usual Practices Influential Business Leaders Follow