Star India To Acquire Broadcast Business Of Maa TV


Maa Television Network's chairman Nimmagadda Prasad says that the coming together of the two network houses will only add to the Telugu TV market. 

"Star's leadership in Indian media and entertainment industry and its parent company's proven expertise in media business on global scale will enable Maa to offer more innovative, rich and differentiated entertainment content to the Telugu diaspora worldwide" Prasad said.

Maa Television Network is one of the largest broadcast network in Telugu language content and has a strong trajectory of growth driven by fiction content and movies. 

The deal will come into effect upon complying with the necessary regulatory formalities and the broadcast business of Maa TV will be integrated with the business of Star India, once the policies and procedures in the acquired broadcast business of Maa TV are aligned with those at Star India.
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Source: IANS