Spices India: One-Stop Destination For Quality Indian Spices

By siliconindia | Thursday, 18 June 2015, 10:50 Hrs

NEW DELHI: In an attempt to showcase the country's choicest spices and value-added products, including lifestyle and personal care, Spices Board, through its initiative Flavourit, has launched two outlets here to provide government authorized spices at affordable prices under one roof.

Spices Board is the flagship organization under the union Commerce and Industry Ministry.

Inaugurated by Commerce Secretary Rajeev Kher, the outlets, named Spices India, will sell an array of products, including quality checked dry fruits, spices-infused chocolates, beauty creams, fairness oils, bathing bars, shower gel and shampoo. Also available are aromatic gel candles which include the fragrance of nutmeg, clove, cardamom, mint, vanilla and cinnamon.

While inaugurating the two shops - one each at Janpath and Dilli Haat, Kher said the experiment done by the Spices Board will improve the quality of spices in the market.

"This initiative can help in a big way because today, while spices are available all over, quality becomes a big issue. Therefore, this experiment is not just to bring out packaged spice of good quality, but also validate and authenticate the purity of that spice because it's coming out with the stamp of the Spice Board," Kher told at the launch.

Quality and authenticity are the USPs.

"Strict adherence should be made to the correctness of weight and quality. In international context, we are one of the major suppliers of spices and what we sell outside, goes with certification. So, the bigger use of this experiment is for the domestic market and for the foreigners, who visit India," he added.

Source: IANS