Micromax Ahead Of Samsung In India

BENGALURU: Indian mobile phone maker, Micromax, recently ousted the South Korean electronics giant, Samsung, in the sale of mobile phones in India. Apparently, Micromax targeted 9000 -12000 price range mobile phones and this led to the greater market share than Samsung mobile phones, reports Canalys.

Canalys analyst Rushabh Doshi said “Canalys believes catering to local market preferences will become increasingly important. Micromax has been quicker than its competitors to improve the appeal of devices, for example, by including a wide variety of local languages.”

In India, the segment of mobile phones in the price bracket of 6000 – 12000 accounts to about 41 percent of the total mobile market share. The strategy that was implemented by Micromax by increasing the localization in its mobile phones led to its share being 22 percent, which is 2 percent higher than the share of Samsung.

According to the report by the research firm, Canalys, Karbonn and Lava were among the other two competitors that are following Micromax and Samsung in the mobile market share competition.

Overall, India has been accounted for agood 90 percent growth in mobile industry with 21.6 million units being sold in the Q4 itself. The top four players in Q4 2014 in India by units shipped were Micromax, Samsung, Karbonn and Lava.
Read Also:
Individual Investors' Asset Base Up 32%
The Biggest Brand Bounce-Backs Of 2015