Labelling Indian Companies As Cheap Creates Negative Branding'

"True, that eastern India, for that matter West Bengal is not as visible as the other provinces such as Maharashtra, Andhra Pradesh, Tamil Nadu and Karnataka and there are many reasons for that, but I firmly believe that Bengal can still catch up with the rest of India.

"It is not an easy process and there is no shortcut to it either. But the process must start now. The onus is on the domestic companies. You must combine and collaborate to launch top-class vocational training programmes. We Germans will be happy to help," he said.

Trained personnel in the hardcore aspects of manufacturing would also enhance competitiveness in the long run, according to him.

"You devise a system for yourself, organise a circle among yourselves and make a pledge that you will offer jobs to a few candidates at the end of each programme which will train young talents in all the hardcore aspects of manufacturing.

"This will enhance the competitiveness as a whole across the world in the long run. I strongly believe that CII can take the lead role," said Waldraff.

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