8 Companies with Cult Following

Under Armour: The weekend warrior cult

The athletes wear this brand so often that it seems like a casual wear. Scanlon of John Hancock Balanced Fund says that anywhere you go you just see people wearing this everywhere; even if you go for a football game you will see youngsters and kids putting it on. What attracts people is the material used for the apparels which is the high tech synthetic microfiber. This special material that is used for the brand helps to control the perspiration.

Under Armour is considered as a great example of a badge brand and a symbol that consumers are proud to display. This is because of the key sponsorships with the NFL and also the endorsements done by the players which create a sense of authenticity and quality in the minds of the people. It has some additional qualities such as the charge premium prices and their successful new product lines like footwear. The one problem that such brands face is when their competitors launch a similar kind of a product. For them the competition would be with the other sports gear manufacturer like Nike.