8 Companies with Cult Following

Research In Motion: The 'CrackBerry' crash

The cult status doesn’t last forever and one of the best ways to distinguish when the cult product is vulnerable is to keep check on the teenagers and their changing habits. It is important to ask the younger demographics about their likes and dislikes as they are the buyers of the future. This is how BlackBerry came to the market and soon became one of the most addictive smartphone that people thought that they couldn’t live without. Even the President of the United States Barack Obama uses the CrackBerry. But now since the other products have been launched in the market which has better features like the iPhone and the Android, people are deviating from their BlackBerry addiction. So RIM is facing problem to stand against its competitors.