8 Companies with Cult Following

Harley-Davidson: The cult of macho

Like Apple, Harley-Davidson offers an excellent case study in a cult brand. “Thecult of macho” Indeed, Harley retailing’s are strong. Harley also emphasizes a tricky mystery inherent in cult brands. The cult demands to a broad assembly by not trying to call to everyone. This, of course, adds up a lot of the Harley science.

Harley-Davidson is about a big guy out on the road who is tough, handsome and rugged. It's about the power of the machine. This helps explain why exclusive Harleys continued to take marketplacelast year. Sales increased 5.8 percent in 2011, contrast with industry sales growth of 4.3 percent.Harley does express confront, as well as a large debt burden and huge pension liabilities. But the lasting strength of the cult brandrequest here should help it power never-ending.