5 Long Commercial Ads Aired On Indian TV

Bangalore: The trend of long- format ads was started in foreign countries many years ago. India is no less in making 30 second commercials, in a generation where websites like YouTube is gaining huge popularity.

There is a doubt whether these long ads have the potential to hold the attention of the audience in the time of shrinking attention span.

Economic Times has listed out those long Indian commercials. Here's a snapshot of those ads that were aired:

1. Tata Sky Prison Break (2013)
Duration: 3:30 min
Agency: Ogilvy & Mather

Tata sky came out with one of the longest ad that is to be aired on Indian television.  The name of the ad is "Prison Break" in which a gang on foreign crooks in Indian jail are trying to escape from the jail during a cricket match between India and Pakistan, thinking that the jail guards will be busy watching TV.

While they were about to escape from the place after long planning and plotting, they get caught by a jail authority, as he opted to record the match from Tata sky.

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