5 Long Commercial Ads Aired On Indian TV

2. Nissan Micra Star of India (2012)
Duration: 4:15 min
Agency: AKQA London

Nissan launched a new ad film to re-launch its hatchback Nissan Micra. The ad film makers were AKQA London.

The TV commercial was named as ‘Tag on Wheels’ in which Micra is showcased as four friends in a one single car who play the game of ‘tag’.

The picturization of the ad makes is very attractive. Four Micras compete with each other through colourful, crowded and narrow streets of a rustic city.

3. Idea 3G — Population (2011)
Duration: 1:30 min
Agency: Lowe Lintas

In 2011, Idea Cellular came out with a television ad through which it talked about the overpopulation in India.

The reason behind such a concept is to tell that there is lack of entertainment in India, other than recreational sex. The main aim of the campaign is to create awareness about the increasing problem and at the same time letting the audience know that Idea 3G is entertaining enough to check the same.

Arun Iyer, national creative director, Lowe Lintas, the brand's creative agency, says, "We've always used humour as a tactic in order to avoid being preachy. In this ad, however, the reason behind the problem of over-population is funny -- lack of other forms of amusement!"

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