5 Brands That Focus On Social Concerns

By siliconindia | Monday, 13 October 2014, 12:15 Hrs

2. Coca Cola Friendship Machine

A lot can happen over a coffee; but what about building friendship over a coke? And that too between India and Pakistan people? Coca Cola came up with this idea of specially created vending machines that were installed at shopping malls each in Delhi and Lahore.

People on either side were invited to ‘Make a friend in Pakistan’ (in New Delhi) and ‘Make a friend in India’, to share a Coca-Cola. The ‘Small World Machines’ provided a live communications portal linking people through a 3D touchscreen.

It was a smart way to share the brands core messaging through a simple experiential activity, which not only drove an increase in sales, but also generated a lot of consumer content on social networks around the world.

3. Sarvajal Water ATM

Do you know, we have a water ATM in our country? Piramal Water Private Limited is a for-profit social enterprise that creates affordable access to safe drinking water for the under-served. They founded Sarvajal, a water ATM in 2008 to develop market based models for providing clean drinking water.

More than 8.8 Billion litres of clean drinking water has been served. Over 100,000 people have served daily in over 6 states. Moreover, 400+ jobs have been created that encourage safe water practices in local communities. Fast Company named Sarvajal as one of the World's top 10 most innovative companies in India for 2013.