5 Books to Market Your Business

Bangalore: Books are the greatest asset of the human society. No matter whether a book is old or new, its content of a book is good enough to attract readers, it becomes immortal for ages.

Books can be categorized into different genres according to its contents. All the genres have their own readers and admirers. Most of the people in marketing industry always prefer reading books related to marketing. Some of these marketing books are considered to be the ‘Bible’ for the marketing industry.

Geoffrey James has listed the best selling marketing books ever for ‘inc.com’.

1. SPIN Selling
-Neil Rackham,

SPIN Selling is considered to be the best ever book written on selling or managing strategies. Neil Rackham, the founder of Huthwaite Corporation penned down this book which is based on his own company’s performance of 12 years.

‘SPIN’ revolves around Sales, Problem, Implication, and Need-payoff. This book is considered to be better scientific explanations rather than an art of selling.  This book clearly explains why sales don’t work in different categories.

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