10 Most Popular Company Logos

Bangalore: Companies pay too much focus on their logos as most of us do on our apparel and appearance. The designs of these logos are often revised according to the market needs. Every brand is identified by their logos and the same make them unique.

A logo is more of an emblem signifying any commercial enterprises, organizations, any ventures or even any individuals which is used to promote instant public recognition. They can either be purely graphic with symbols or icons; or it can be composed of the name of the organization as a logotype; and these logos eventually become synonymous with the companies.

However, there is big difference between the price of the logo design and its value among those who perceives it. Let us find out the 10 most famous logos, their value in the market and how much did they cost.

#10 Logo: Enron

 The logo of Enron Corporation, an American energy, commodities and services company based in Houston, Texas, comes in the tenth position in the list. The logo was designed by Paul Rand in 1990s. The company had to pay $33,000 for this much adored logo. It was one of the last logos designed by Rand.

After the 2002 financial collapse of the company, due to its fake business practices, Paul rand’s “E” took a new meaning all of a sudden, as “crooked E” and became the most powerful anti-logo of its time. 

 Before its bankruptcy, Enron had employed approximately 20,000 staff. it was one of the world's leading electricity, natural gas, communications, and pulp and paper companies, with claimed revenues of nearly $101 billion as of 2000.