10 Bold Moves Steve Jobs Made At Apple


BANGALORE: The tech-visionary, Steve Jobs, will be remembered by the world for his innovative contributions in creating the most incredible products.

The journey of Steve Jobs at Apple incorporated many twists and turns. Although he isn’t the sole contributor of the emergence of Apple at the tech giant, he was the initiator of the trend that is likely to last for years impacting millions of people.

His resignation at Apple before a few weeks of his death marked an end of an era where he infused a brand with his ingenious entrepreneurial skills. Let’s have a look at Jobs’ bold moves, strategies and initiatives that helped him achieve breakthrough success, reports Business Insider.

Steve Jobs and John SculleyEmploying John Sculley
Steve created jobs. Quite a lot of them. But somehow, a few of his decisions didn’t turn out well. Following his intuitiveness he hired John Sculley at Apple in 1983 as a Fortune 500 executive to assist him piloting the company. Brent Schlender and Rick Tetzeli mention their book how this move of Jobs didn’t fetch him the desired results.
Regardless of the experience Sculley had earned in PepsiCo, he fell short at getting the idea of how Apple business worked.

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