Magazine : 
10 Bold Moves Steve Jobs Made At Apple
Plan to Fire Sculley Flopped
Employing Sculley didn’t come off well and that’s when Jobs made up his mind to give him the elbow. Jobs disclosed his intentions to some of his close associates of firing Sculley over the Memorial Day weekend while Sculley was away for some work in China. However, the then director of European operations, Jean-Louis Gassee spilled the beans turning the board against Jobs.
Dispute behind The Mac Commercial
Apple was doing great in the third quarter of SuperBowl XVIII when Jobs exposed to public the commercial for the release of the new Macintosh. The sensational and controversial commercial was conceived under a budget of $700,000. The groundbreaking thought behind the idea fetched five million dollars and awards too. Jobs didn’t permit any of his employees to have a look at the ad until a day before the launch. One of the ad blocks was sold off to make the commercial appear just once.
