5 Brands That Focus On Social Concerns

BANGALORE: Every now and then, we come across ads boasting about products but very few brands are there that took a stand to bring a change and revolution in the society.

In a social scenario, where people could look at the issues and remained silent when asked ‘why’? These brands emerged with a single answer ‘why not’.

They concentrated on awareness and social concerns rather than making heavy profits in their business. Their contribution itself is their recognition and if that concerns you even, then read about the 5 brands that engaged in noble causes as one of their primary concern, as compiled by the Times Of India.

1.  Idea- No Ullo Banawing

Pretty often, we heard of Idea cellular slogans such as save paper, use mobile, what an idea sir ji remember?” In a cut throat market competition where other mobile services were pulling ads on reduced call rates, Idea took an initiation and social responsibility to generate empowerment among the masses.

The latest ads from Idea featuring the tagline “No Ullo Banawing” creates an urgency among the people of India to remain alert, informed and educated and thus exposing liars and fraudsters.

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