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Optimizing the Power
Christo Jacob
Friday, July 4, 2014
Few months back, Microsoft unveiled its plans to invest a whopping $1.1 billion in a new data center campus in West Des Moines, one of the largest projects that hold 1.2 million square feet of facilities across a 154-acre property. In recent years, many more large investments have been made in massive data centers supporting cloud services, by companies such as eBay, Facebook, Google, Yahoo! and many others. While having a large Server farm is becoming an enterprise requisite CIOs are under huge pressure to bring in better efficiency that align with the business goals today.

Data center costs are concentrated in servers, infrastructure, power requirements, and networking, in that order. Moreover the experts are also concerned that electricity consumption inside the massive data centers that power the internet and different enterprise server applications. To reap economic benefits, we need to design and manage data center and network resources as a joint optimization, and we need new systems to manage.

This issue we bring to you the story of a man who watched the market develop for many years and witnessed not only how data center demands has developed, but also really understood the pain points of the industry. Dr.Paramesh Gopi, CEO, Applied Micro Circuits who knows the pulse of the industry, with a strong heritage in innovation, and a clear commitment to energy efficiency, Gopi is confident about AppliedMicro's X-Gene chips promise to significantly reduce the power consumed by the modern server, which is bringing a sign of relief for Facebook and other cloud service companies that now run their huge web services.

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