Monetizing the revenue potential of data services in the wireless landscape is a key challenge that service providers and wireless telecom operators face. To enable them address this challenge, July Systems has been developing managed mobile data solutions and service delivery software for the last three years.

Founders of July Systems—Ashok Narasimhan and Rajesh Reddy—are attempting to tap on what they call a big opportunity in seamless, wireless data access. “With the number of mobile users worldwide expected to reach 2 billion by mid 2006, the size of the mobile content services market is forecast to be worth over $38 billion by that year. July’s solutions help to transform content into compelling services including contests, mobile games tournaments, mobile communities, rights protected content sharing and gifting, and themed content packaging that increase the consumer’s overall service experience. This is the key to driving consumer adoption and usage, and accelerating revenues from mobile infotainment services,” says Narasimhan.

July Systems has recently secured $10 million in Series B funding, led by Charles River Venture despite the “stringent financing environment that still exists today.” The company has raised $18 million till date.

The new round of funding will be used to fuel the expansion of July’s multi-discipline product team in Bangalore, which includes domain specialists in mobile services infrastructure and applications engineering, mobile data services design, mobile services management and operations, global marketing, and business development. As part of the accelerated team expansion, the company is moving to its new state-of-the-art product center in Bangalore. The latest round of funding will also be used to strengthen global sales and marketing activities.

Izhar Armony of CRV believes that July’s team and technology are “at par with the top tier startups we see in the U.S.” In fact the company executes all its core activities, such as product management, marketing, and finance, in low-cost, high talent geographies such as Bangalore. July currently has a presence in the U.K, Germany, Italy, Singapore, Australia, Korea and Japan apart from it’s the U.S corporate headquarters and Bangalore-based product center.