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September - 2014 - Special issue > Best Projects to buy in India

Godrej Properties: A Perfect Blend of Opulence and Aesthetics

Nandini Mukherjee
Friday, September 19, 2014
Nandini Mukherjee
Established in 1990, Godrej Properties brings the Godrej Group’s philosophy of innovation and excellence to the real estate industry. The company aims to deliver superior value to all stakeholders through extraordinary and imaginative spaces created out of deep customer focus and insight.

Buying a house is one of the biggest investments most families make; hence it is important to get it right. This decision is not just dominated by a single factor but is dependent on several factors such as location, quality of project, modern day amenities, transparency in project, ideal designs to name a few. Keeping the buyer's perspective in mind, Godrej Properties, a well known property developer builds projects that satisfy all the requirements that a buyer is looking for. However, a major factor that gives the company a clear edge in the market is the credibility and trust that the company has developed. A well known name in India, Godrej Properties combines a 117-year legacy of excellence and trust with a commitment to cutting-edge design and technology in each of its developments.

Godrej Aria,/b>

The company has recently launched a unique project, Godrej Aria which is built around the concept of livingclose tonature. Godrej Aria is a premium living space that provides expansive living amidst nature and offers a complete lifestyle experience with world class infrastructure, lifestyle amenities, and quiet solitude, giving the home dwellers the best of both worlds. Strategically located in Gurgaon-sector 79, Godrej Aria is in close proximity to major highways like National Highway 8, Dwarka Expressway and Southern Peripheral Road making it one of the most accessible locations in the vicinity. The project is an exclusive mix of 6 towers offering apartments in multiple configurations to suit every need and offers 2, 2.5, 3 and 3.5 bedroom apartments. Godrej Aria is a meticulously planned project with superior home designs and great natural surroundings. Godrej Aria embodies spacious interiors in amidst buildings surrounded by green spaces, immaculate landscaping and ultra-modern amenities. With 2.5 acres of landscaped courtyards, a 15,000 sq. ft. exclusive club house and carefully planned amenities, Godrej Aria will suit the requirements of all kinds of families and across age groups. With prices ranging from Rs. 98 Lacs to 1.7 Cr., Godrej Aria promises to fulfill all the resident's needs.

Godrej Aria: Exquisite Living Spaces

Godrej Properties' approach is predicated on constant innovation in their thinking, operations, processes, products and service. They believe that innovation is a continuous process and this has allowed them to leverage sustainable design as an innovation mechanism. Efficient Designs, Green buildings and sustainability is an integral part of their design philosophy. Designed by well acclaimed International design consultants - RSP Design Consultants Pvt. Ltd., Godrej Aria is meticulously planned with emphasis on open spaces, greenery, landscaping, interactive spaces and serene hill views. It focuses on providing a healthy work-life balance. It has great connectivity to major corporate hubs, yet it is away from the hustle and bustle of the city, providing the dwellers a serene living environment.

Great Investment Opportunity

The project is coveted not just owing to its many amenities and design aspects but also because it is a great option for investment. The major factor affecting its investment value is the location. Over the years Gurgaon has seen a massive improvement in infrastructure and has become a residential hub with soaring skyscrapers, posh residential colonies and bustling commercial complexes. Sector 79 is a promising futuristic location with many key developments happening around the area. Its seamless connectivity to the NH8 and the Southern Peripheral Road enhance its connectivity to all the prime business districts and also the Golf Course area. In the coming years, sector 79 is expected to be a hot selling property with connectivity to current main Gurgaon region on one side and the other side would connect to the new industrial hub Manesar. Gurgaon also houses the best medical centers like Medanta and Fortis alongside an equal number of reputed schools for children, making it an all-encompassing location by bridging the social infrastructure challenge which exists in most of the other newer cities or satellite towns.

Aria is a perfect combination of locational advantages and luxurious living. Godrej Aria is strategically placed in sector 79 connected to 3 major roads of the NCR region being its biggest strength. The area has a generous smattering of educational institutions, retail outlet and will soon be home to luxury apartments. The project is strategically placed between the 3 major roads of the NCR region. It has a great connectivity and can make one reach the destination in a jiffy. Given the current trends in the overall market demand and supply dynamics, Godrej Aria is expected to provide an appreciation of around 18-20% year on year.

Godrej Properties: A Symbol of Trust

Aria, the unique project developed by Godrej is one of the company's many successful projects. The company is a known name in the Indian real estate industry and is also the first real estate company to have ISO certification. With projects that span across the country, the company's upcoming development covers over 8 million square meters. The real estate company has created landmark structures, in collaboration with outstanding associates and reputed names. Godrej Properties has always embraced the notion that collaboration is the essence of excellence. To that end, they have worked with the best designers, architects and contractors within India and around the globe to deliver imaginative and sustainable spaces. They are currently developing residential, commercial and township projects spread across 9.5 million square meters (102 million square feet) in 12 cities.

Godrej's unwavering commitment to improvement and innovation continues in the form of several signature projects currently underway. Godrej Properties is currently being led by the younger scion of the Godrej family, Mr. Pirojsha Godrej (Managing Director-Godrej Properties Limited), son of Mr.Adi Godrej (Chairman- Godrej Properties Limited). While the company has been in the real estate business since 1990, under Pirojsha's able leadership, the company has grown considerably in revenue, profitability and scale over the past few years.

As a team of experienced and energetic managers, Godrej has leveraged their robust capabilities in creating a professionally run organization to develop and deploy their asset-light model together with the capital raising and development expertise across several projects. These advantages come with the responsibility to deliver on high expectations, staying ahead of the curve and finally to contribute meaningfully in enhancing the mother brand. The company philosophy of trust and reliability is emulated by Adi Godrej, who is the guiding light and mentor. It is his strong belief and Pirjosha's able management which has made Godrej Properties a brand to reckon with today.

Godrej aspires to be among the nation's top 3 real estate companies, while continuing to be the most trusted name in the industry. They envision delivering superior value to all stakeholders through extraordinary and imaginative spaces created out of deep customer focus and insight.



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