The Internet is a borderless medium where unexpected global journeys take place. One such voyage has been that of Zed-Axis Technologies. What started out as a turn-key web solutions company focusing on servicing organizations exclusively in the national capital region has reached Australia, New Zealand, Singapore, Malaysia, Indonesia, & Japan, courtesy an MNC using their solutions in India which identified their products as a good fit for their global operations. Zed-Axis today has clientele comprising of companies ranging from promising startups to medium & large multinationals.

Zed-Axis was founded in 2000 by B. P. Savant, Joydeep Kalra and Rakesh Goel. Having tasted success in NCR, they expanded to other parts of India and the Middle East. They identified their Sales and Service management solutions as niche products and started to aggressively target these on a global platform. Success followed soon, when one of their key customers, a global mobile brand, decided to extend the solutions it had been using in India to other geographies. As a result, the solution is already being used in Russia, and is going to be implemented in Ukraine shortly.
Meanwhile, a new division called ZedAxisGlobal was initiated as a dedicated B2B platform catering to various outsourcing needs of overseas small and medium Web solution companies as the competition among Internet based Creative services was getting heated up in the Indian market. Within a few years of its existence, they can boast of a prestigious client base like Samsung, Lenovo, Godfrey Philips, Nokia, Tupperware and Logitech.

“Our business model is simple yet evolving. To be precise, we are currently focusing on acquiring new customers from within the verticals where we have a strong domain expertise and a sizeable market share,” says Joydeep Kalra, Executive Director and Business Head. As a parallel strategy they have started to work with industry verticals which have not been in the purview of their focus areas so far. In addition, they have introduced their flagship products in the SaaS mode to capture the mass market comprising of emerging businesses with the view of enabling these businesses to equip themselves with time tested solutions, without requiring huge investments on IT Infrastructure or having to worry about implementation, maintenance and support or data security.

Despite there being a couple of service providers in the market, Joydeep believes that they do not have any real competition for their flagship products. “Zed-Axis’s web based Sales and Service Enterprise applications constitute the flagship products and have largely contributed towards revenue generation. Our clients choose us because they recognize us as domain experts, the way we address their business needs, budgets, as well as the core pain areas and also because of the flexible modes of association we offer,” he explains.

Joydeep says that while their Sales and Service Management products find viability and demand in countries like Taiwan, Korea, Singapore, Philippines, China ,Indonesia, Malaysia, Thailand and other Asia-Pacific regions, they are nurturing their Internet based solutions and services in a B2B model in potential developing economies as well as the established and competitive markets.