The Web is a virtual office in today’s business and managing this massive structure is quite a task. This is where Netsoft Solutions, an organization specializing in Web solutions comes in. Fulfilling IT needs in two verticals – internal processes (through ERP, HRM, Application Software, and IMS) and external processes (websites, portals, CMS, CRM, SEO, and Internet marketing), this Bangalore based company is a firm supporter of the importance of Web presence in the digital business age.

Established in 2001 with the mission to help small and medium-size businesses get the visibility equaling that of the MNCs, Netsoft’s ‘intelligent innovations’ and ‘smart solutions’ are designed with an aim to give their clients an opportunity to explore the economical, yet powerful, tool of advertising that Internet marketing is. Their core belief lies in delivering benefits, with special emphasis on return on investment (ROI) by getting clients worthy business leads through a global platform on the Web.

R M Sudhakar, Founder and CEO of Netsoft Solutions says that his company offers a clear visible investment, as at Netsoft they try understanding the customer’s needs before starting the work. The business methodology of Netsoft is ‘educate and strategize’. It starts by explaining to the client why it has become imperative to move beyond traditional marketing and enlighten them about the host of opportunities the Web can open the doors to. Next is strategy, which involves defining the client’s objective and aligning information technology that would help them leverage the best ROI, simultaneously keeping in mind their budget. “We analyze the budget and requirement of the customer and then proceed with the campaign. For example, if the client is a trading company who is into lighting solutions with a showroom and is focused on limited geography, we suggest them an email campaign for the target audience within the vicinity, instead of going for search engines that are not limited to the locality but have a global audience, as you and I would normally not search for such products unless we need them. But if you receive an email with details of the lighting showroom with a rare collection in your city, we may go on to try it,” explains Sudhakar.

In its eight years of existence, the company has catered to 150 clients in India, the USA, the Middle East, and Africa with the most notable ones in India being Tata and BHEL. Netsoft is also responsible for some government websites like that of the IT department. The strong team of about 50 has developed more than 250 websites so far. Among their most notable features are their multi-lingual search engine optimization service and the ‘pay what you get’ model in advertising. Their other tools for Internet marketing consist of display and interactive advertising, social media optimization, social bookmarking, and video and photo sharing among others.

A success story that Sudhakar is eager to share is how Netsoft turned around the website of a pharmaceutical products company by transforming their website to generate 10 enquiries per day as opposed to just a few before. “We optimized highly competitive keywords to achieve the first result in a million outputs.” He shares the formula behind that triumph - continuous research on search engine methodology; play with content, submission and building the article, and ensuring that the site comes on top during searches.