April - 2016 - Special issue > CEO Insights
The Rise of the 'Customer Focused Culture' - A Priority Today?
Ameen Khwaja, Founder & CEO, LatestOne.com
Peter Drucker, the management guru had rightfully stated that the purpose and mission of every company and organization in the world is to satisfy the customers. However, over the years, it has been seen that the gap between the consumers and businesses are widening. The customer is still considered as the king, but the crown is not its place. However, as technology and development of products and services is gaining pace, it is giving the companies and business units a chance to rebuild that connection which has been lost and crown the king once again. Today, customer focused culture has become the trend because the sales figures will go up only if the customer likes it.
Why focus on customers should be shifted back?
With market flooding-in with substitute products, it is becoming a threat for the existing companies as their client base is shifting towards the competitor companies, because they are unable to get the service that they used to get. Seeing this aspect of customer shift, the companies are now strategizing their range of products keeping in minds the needs of the consumers so that they can stick with the brand.
By giving consumers more than their desires can just make them a dedicated backer for a brand. Numerous associations are adjusting new and inventive strategies to offer worth to consumers. One of the approaches to expand the degree of consistency is to make consumers dependability programs. This empowers a business unit to concentrate on giving more esteem to consumers and expand its client base as opposed to simply taking after a system of making benefits.
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