November - 2013 - issue > Top 25 Enterprise Software Companies

Tecra: A Juggernaut in The Personalized Content Delivery And Print Automation Industry

SI Team
Sunday, November 3, 2013
SI Team
The fundamental issues that haunt companies in the personalized content delivery and
print automation industry are the lack of agility, inability to scale and dearth of automated processes. Founded in 1998, Austin based Tecra Systems, Inc., solves these problems by providing enterprise-class solutions for Marketing Automation, Variable Data Printing (VDP) and Print On Demand (POD).

When Giri Gondi, the CEO of Tecra founded the firm, his goal was to provide best-of-the-breed marketing and processes automation solutions in the industry. Striving to fulfill this vision, the company has built their flagship content personalization and delivery platform AccuConnect. It offers an effective, affordable and customized one-to-one marketing solution for digital printers and marketers

AccuConnect enables organizations communicate with their customers, deliver powerful personalized marketing and regulatory messages across multiple industry segments utilizing cross-media delivery channels such as print, email, SMS, personalized URLs and video. "Our success can be attributed to providing tangible business value by harnessing the power of our software platform and integrating it with the client's back-end business, ERP, CRM and workflow systems to provide lights out automation" explains Gondi.

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