February - 2013 - issue > View Point
Technology dictates the Market
Dr. Alok Bharadwaj
EVP-Canon India Pvt Ltd
Differentiation and profitability go hand in hand in the augmentation of print business, document management and the photography business. Differentiation of offerings, making propositions exclusive, relevant and eloquent for the customer culminates in the increase in market shares and breeds profits.
The determination of the differentiator is crucial in any business. In this current scenario, technology has more impact as compared to brand names. As more people use technology its returns will increase and value will expand. It can lead economies towards unexpected directions. For instance, Apple’s ascension in Indian markets overtaking Nokia; Samsung’s Galaxy note becoming a popular mobile phone amongst the crowd in India was because Nokia were torpid to adapt to the changes in technology.
Managed Print Services accommodates more than just Printing
Printing and document management has undergone a metamorphosis with the amelioration of technology. The forth coming leaps in the same are Managed Print Services and Managed Document Services.
Managed Print Services (MPS) involve administering hardcopy device fleets which is copiers, printers, multifunction devices and fax machines in a unified fashion. Though this can be done internally, the term is typically associated with outsourcing the fleet to an external vendor. The main areas of dominance of MPS are management of information with consolidated billing, proactive maintenance of the equipment fleet and ongoing optimization of the environment throughout the contract life.
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