Magzter: Steering the Digital Newsstand Revolution

Vignesh Anantharaj
Friday, February 1, 2013
Vignesh Anantharaj
The Recession of 2009 sounded the death knell on a host of established print magazines. With around 500 of them biting the dust, traditional print media houses are bogged down by adversity owing to rising print and distribution costs that are plaguing the industry today. Moreover gaining traction in readership with print magazines is proving to be a slow and costly affair in the current scenario. Several magazines found solace in the digital space but this move also comes with its share of pressures and risk of relying on a new platform. The Newsweek closed its doors to printing on December 31st 2012, after a nearly eight decade track record, it has now shifted entirely as an online entity. Magazines such as Tehelka, People, Time, and Cosmopolitan among others have also faced a stark decline in readership and are focusing on capturing the online reader’s imagination. The transitioning trend has not been about the quality of journalism, but about the challenging economics of print publishing and distribution. All of these events point to a single fact; the digitalization phenomenon is predominantly here to stay and promises to impact the masses for the better. Having taken the cue; two Indians are now creating ripples in the digitalization of print Media. Magzter, headquartered in New York, with offices in London, Singapore and a back office in Chennai, India, is the newest company revolutionizing the online, tablet and smartphone digital newsstand space.

Magzter is the most unique newsstand in the market today for publishers and readers alike for magazines that want to experience the benefits of mobile and tablet publishing firsthand and readers who are moving to their iPad or Smartphone for their dose of current affairs and knowledge.

With the Magazine industry estimated at 80 billion dollars globally and a growing number in readership on handheld devices, the online counterpart is no exception to the case. Many case studies on digital media adumbrated that online readership advertising revenues are already taking over the advertising profitability of its print counterparts. Adding to this, worldwide Smartphone shipments are predicted to increase from 305 million units in 2010 to 1405 million units in 2016. This sparks a sharp trend that hand-held devices are on course to slowly take over the realm of print magazines and newspapers owing to the large publication and distribution costs associated with the latter.

Share on Twitter
Share on LinkedIn
Share on facebook