The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.
December - 2010 - issue > Buyers Perspective
Strengthening the grip on consumer market
Hari Anil
The consumer business for dell in India has been growing consistently for the last several quarters. Until a few years back Dell was very popular only in the large corporate space but today it has grown to become the preferred brand
for personal use as well. In the course a big shift has happened from being available through retail as well. A lot of effort has gone into making this happen.We had to get the
right product into the market, have the right marketing approach,the channel, and after sales service.An amalgamation of all of these has resulted in a growing number of cosumers.
What are all the emerging trends in the consumer
behavior?
On a longer term stand point following major trends in customer behavior:
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