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Solving the Data Deluge Gap

Jeff Richardson
Executive Vice President & COO-LSI
Monday, October 1, 2012
Jeff Richardson
Jeff Richardson is the Executive Vice President and COO of LSI. LSI Corporation (NYSE:LSI) designs semiconductors and software that accelerate storage and networking in datacenters, mobile networks and client computing. In his current role, Richardson is responsible for marketing, engineering and manufacturing of the company’s product operations. He joined the company in 2005 from Intel where he served as VP of the Digital Enterprise Group and GM of the Server Platform Group. He is the member of the board of directors of Volterra Semiconductor Corporation and holds a bachelor’s degree in Electrical Engineering from the University of Colorado.

LSI Corporation went through a significant amount of changes in last seven years, and recognized the need to reposition itself to grow and create a leadership identity within the industry. The company witnessed a massive explosion of data created within the world which was going to continue in the coming decades within the industry. Hence, to address this data explosion globally, LSI started repositioning itself around developing technology with products that essentially meant to meet this requirement. Today LSI is primarily focused on storage and networking technology where they concentrate on the infrastructure rather than consumer segment. In the past few years, we recognized that there is a significant gap in the industry between the growth and explosion of data and the underlying infrastructure that is in place today or the rate of infrastructure advancement over the next couple of years. The industry is witnessing a 40-60 percent growth, but the required infrastructure is not in place whether it is wireless or networking infrastructure making it costlier. Such a situation is named ‘Data Deluge Gap’. In conversation with Jeff Richardson, he opens up on ‘Data Deluge Gap’ and LSI’s approach in solving this issue.

LSI’s approach

Few months back, the industry was moving fast towards 3G, but now they are migrating faster towards 4G and the primary goal of this is to help to deal with this data deluge. The product that the company develops in this space is actually communication processors that are targeted towards these changes. Today you probably see a trend in the industry wherein lot of PCs started using flash based hard disk drives instead of standard locating media hard disk drive. Jeff says, “We have created a processor that can manage how data is written and read after the flash provides it and can do certain things that enables the hard disk drive to be able to perform at a higher level of maintaining the consistency of the data on the drive. It is another form of processor; we understand flash technology and developed certain technology in acceleration blocks that actually do a lot of magic associated with managing flash within the drive.”

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