Thanks to the new digital platforms like social media where technology is empowering people to create, participate, and share content on the Web, while having meaningful conversations around events, places, people, news, brands, and products through blogs, micro-blogging sites like Twitter, Social bookmarking, and sharing sites like Digg, social networking sites, social forums and review sites. Virtual worlds like YouTube, Second Life, and podcasts are a few new age tools to name.

Technology Aids Change People Behavior

What is really interesting to observe is that the growth of social Web is changing people behavior and induce them to become digital activists, as many consumers move from being passive consumers of products and services to the active participation age to voice their feedback, be part of product related discussions, and look for a dialogue about brands or products they currently use or need in future. While technology is evolving with new tools to simplify our online social interactions, at the same pace social media benefits are also increasing for individuals, businesses, and collectively for our society.

The Power of Social Media and its Impacts on Individuals, Businesses, and Society
Digital media doesn’t have an entry barrier; so any individual can become a news creator, subject expert, journalist, initiator, and digital activist using blogs, micro-blogs, social sharing, and networking sites. It provides an equal opportunity for anybody to voice their thoughts, opinions, and share information at their disposal. The popularity of social networks will also create a new trend of social shopping where individual can recommend to his group of friends products and services that he or she brought or used. So, what really drives people to engage online is the peer-influence factor and an instant re-colonization for their individual digital activities in the form of comments, video clips, retweets, sharing, and online polls. These visible feedback channels encourage people to be more participative in the social Web. Let’s take the example of Susan Boyle, the famous voice discovered in Britain talent hunt show; her video got more than 100 million hits on YouTube from people across the world, brought instant success for her hard work, and most importantly a recognition for her undiscovered talent by the world. This is a new trend of social media creating celebrities out of common people and if you have talent then the social Web channels like video sharing, blogging sites, and micro-blogging sites provide a platform to showcase it - the Web world will applaud your creativity, knowledge, and expertise.

It’s no surprise that micro-blogging sites like Twitter share the breaking news faster than the traditional media channels, as more and more people are using it not only for live streaming of their personal events but most importantly as an information sharing medium and a collective knowledge sharing channel with other people across the world.