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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

November - 2009 - issue > Top 25 Most Promising E-Commerce Companies

PricesBolo: Laying a big way for shoppers online

Sikta Samantaray
Monday, November 2, 2009
Sikta Samantaray
Internet users are lost with search engines. Each and every internet savvy person requires its help. With this, the online shopping is taking off in a big way. But, if a user purchases online he loses out on offline retailers and vice-versa, to get a desired stuff at the best price available. In this regard, to avoid the hassles of a buyer, the portal www.pricesbolo.com came into the picture, which is operated by the newly-started Bangalore-based Pricesbolo e-Services (India) Pvt. Ltd. It is a location based price comparison portal in the country. “The consumer can choose the right product and the store at the click of a mouse, and at the same time the merchants will be able to showcase their products on the portal,” confirms Bernaad R Chetty, Managing Director, pricesbolo.com.

Laying a platform for the consumers to do some research work before stepping out for shopping, the innovative search engine Pricesbolo.com was founded in January 2009 by smart technologists. For instance, if a mother has to gift her school going son a MP3 Player, who has topped in high school, she can compare the prices of MP3 Player of various merchants and brands and can bag the best deal for herself. The company claims that be it mobile phones, digital cameras, or other electronic goods, home appliances including baby products and so forth, shoppers will be able to research on all of its kind on pricesbolo.com with the latest deals in the market, before spending cash. The structured Web site encompasses various categories like “Home Appliances”, “Mobiles”, “Computers”, “Electronics” and so on. It also has a “Deal of the Week” offer for its users where the branded products are rolled out at a lowest price for a week along with free shipping. A consumer can choose the product of various popular brands from different categories listed and compare the price, features and merchants on the fly.

Bringing the buyers and the sellers on a single platform, pricesbolo.com offers a facility to the customers to get detailed information about the products on the Web site, and the merchants can also post information about their products with their own online user identity. To make shopping online more beneficial, PricesBolo offers price-alert SMS when the product reaches the price they want to buy. With its 10,000 plus products, the pricesbolo.com has been able to reach out to its consumers covering cities like Bangalore, Chennai and Vellore as of now.

Also, PricesBolo asserts its unique prominence in being an interactive platform for the consumers, who can rate and review the products. According to the company, the users are given the scope to voice their comments on products, rate the merchants, avail the forum section and review merchants through this new comparative price engine. If the users wish, then they can enquire about the merchant by selecting the city of residence, category, brand or search for products, stores and deals.

Betting high in the market making the buy process easier for the customers with a robust Web-based application, the portal’s traffic is growing at the rate of more than 200 percent per month. It has been able to close around five million hits a month. Standing out in the market with a dedicated team in its kitty, the current focus for the company is to expand its operations and make its presence soon felt in more than 40 cities across India. With its cutting edge skill and innovative methods, this goal does not look too far to reach.

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