The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.
April - 2005 - issue > Business
Pain Killer: Message with a Purpose
Navin V. Nagiah
The purpose of the remaining part of this series is to identify the steps to design and build a scientific marketing framework.
MISSION AND VISION
The fundamental step in building a scientific marketing function is to define the company’s mission statement—one sentence simply stating what the company does, for whom and why.
Contrast the two mission statements …
“Company X is a results-oriented training and consulting firm promoting sustainable economic growth globally by developing entrepreneurship programs focusing on capacity-building techniques, empowering women through entrepreneurship, technical assistance and business advisory services.”
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