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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

Old order changeth

Sanjeev Jain
Thursday, March 31, 2005
Sanjeev Jain
Ask Sriram Sethuraman, a technologist at the Bangalore-based Ittiam Systems, about the work culture in India and the U.S. and he can hardly hide his happiness as he finds a similar work culture in India that he experienced in the U.S.

For the past few years, Indian companies have become conscious of their global presence and have built a new work order. This was not a likely situation until just over a decade ago when Indian companies had just commenced tapping into the international market.

This has certainly helped Indian companies develop better products and undertake more crucial projects, which is only an advantage. Earlier, bad services were the tradeoff for international companies to look elsewhere or get only low cost jobs done from India.

The emerging market, fuelled by MNC’s is changing work culture and ethics have assured India a sure ticket to the most preferred destination. Three crucial ingredients contribute to such change in the Indian work scenario. The need to compete globally, second, coupled with the return of Indian professionals from abroad, particularly the U.S. and finally India being the most sought after destination for international firms.

With the influx of foreign companies, beginning when the economy opened up in the early 90s, Indian firms were caught unaware when they found it difficult to match the foreign companies’ marketing and production skills. With the need to catch up, Indian companies adopted the business tactics of the foreign companies to reach out to the world market.


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