Not the Coax, but the Acerbic will Survive

Anamika Sahu
Tuesday, September 8, 2015
Anamika Sahu
Events are a big part of our life, whether it is corporate or social. We want to indulge all our senses in a magnificent event that seems to be crafted specially for us. From birth to job, marriage, kids and promotion to death, all our major life moments are cherry topped with functions that enliven our daily life. This has given the much needed push to the event management industry and India seems to witness over 25 percent growth each year to reach $567 million by 2015 end.

Festivals, conferences, ceremonies, formal parties, concerts or conventions, all of them needs a detailed study of the brand (organizer) and the target audience to help devise the event concept, planning logistics and coordinating the technical aspects before actually launching the event. While few event management companies try to be acerbic, many take the cartwheel path and coax. Hence, it becomes a daunting task to find the doyen of the mayhem.

Though there are various event management companies mushrooming in every nook and corner of the country, CMOs and CEOs are struggling to get that perfect fit that can tailor-make the events as per their requirement. Understanding the major concern of these executives, and their combat to finding the best event partner, we at siliconindia brings to you our next edition on event management featuring '20 Most Promising Event Management Companies'. Listed are those who have profoundly brought pride to their clients and to themselves too.

Apart from this, we also bring to you the story of 'Sprinklr: Helping Enterprises Connect with Customers'. The company under the leadership of Ragy Thomas is doing wonders and gearing up to provide the next-gen social marketing solutions.

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