September - 2015 - Special issue > 20 Most Promising Event Management Companies

BACE Marketing: Empowering the Social Sector with 'Knowledge-Events'

si Team
Sunday, September 6, 2015
si Team
'Knowledge' – the most essential human resource – has become an important part of communication strategy in recent times, crystallizing in the form of innovative end-user communiqué. Communicators have transformed their course of interaction with their audience by investing in direct knowledge sharing through educative conferences, workshops and seminars. This important business segment has lured many event management companies; but only a few have the ability to tender a delightful experience to their customers through rich content management and immaculate project planning.

One of the few fine players in this arena, BACE Marketing Private Limited, has been managing knowledge-based events by providing Backbone Activities for Conferences and Events (BACE) powered by advanced project management tools. This Delhi headquartered company has mastered the art of providing 360 degree solutions.

Providing 360 degree Solution

A case in point is the India WASH Summit 2015, which turned out to be a huge hit with more than 700 national and international delegates including over 100 prominent speakers, far exceeding the organizers' expectations of about 250 attendees at the most. The fantastic effort by BACE was summed up beautifully by Neeraj Jain, Chief Executive, WaterAid in India:

"It started on a low key, but just kept building up. From a targeted 250 delegates, we reached over 700 confirmations and kudos to BACE team, they kept up with all the last minute changes and additions literally till the last minute. All our expectations were met with full satisfaction and the entire 3 day event went without a hitch. Congratulations and big thank you to BACE team for supporting WaterAid team in organizing a wonderful experience".
However, acquiring this eminence was not an easy task. From its humble beginning as a small enterprise managing retreats and outbound training workshops for corporate groups, BACE gradually increased its reach and pace by reeling in institutional customers such as UNICEF, The World Bank, UNDP and more, and successfully managing their conferences, exhibitions and social events.

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