The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.
October - 2012 - issue > CEO Spotlight
Never underestimate the Entrepreneurial Spirit
Bastian Gerald
CEO-Apptivo
The past decade saw a big shift in the way business software was delivered – we saw the birth of cloud computing. Although cloud computing stole most of the limelight during the last 10 years, we are still in the nascent stages.
If we take just the business software segment, small and medium sized businesses did not get what they needed or wanted badly. They were left to the next best alternative – purchase a bunch of point solutions and cobble them together to get their business processes working.
This approach was fraught with the same inefficiencies that plagued larger businesses in the 80’s and 90’s. We saw the advent of ERP software to solve that crisis. Now, small businesses want something similar and have realized the need for enterprise grade software to manage their businesses. A May 2012 study by the Aberdeen group called “To ERP or Not to ERP for SMBs” provides several evidences that underscore this trend.
When you have disparate systems, managing them becomes a part of managing your business and that means unnecessary overhead in an economic environment where every nickel counts.
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