Bengaluru: Mintigo, a predictive marketing platform, receives $15 million series D funding from Sequoia Capital. The company will use the funding to grow rapidly in their business area. Previously, Mintigo had raised $10 million funding series C round in 2013 led by Sequoia Capital and other investors like Adams Street Partners and Giza Venture Capital to improve sales and marketing with social data.

Jacob Shama, CEO & Co-Founder, Mintigo says, "We are fortunate to have great investors like Sequoia who recognize the strategic value Mintigo brings to marketing and sales. We have an innovative product with a large and valuable pool of data for B2B marketing and sales. And the results speak for themselves - Mintigo's revenue and platform usage both grew more than 7X in 2015. Our existing customers are renewing their subscriptions and increasing contract value with their renewals. These are all positive indicators of Mintigo's growth and momentum".

Established in 2009 by Jacob and Tal Segalov (Co-Founder & CTO), Mintigo is a California cloud-based software platform which allows sales and marketing teams to use data and predictive analytics to increase sales. The company platform also facilitates insight-driven customer engagement to win and retain customers. The company covers 15 million companies and has over 200 million individuals in the B2B sector. Many global companies like Oracle, Getty Images, TeleTech, Red Hat, Workfront, Equinix, SolarWinds, Time Warner Cable and Neustar rely on Mintigo to find buyers faster.

"Many people think they are Data Scientists, but they are really Data Janitors - just sweeping data around. It's not about having the most data - it's about having the right data, which is what makes the biggest difference in finding your best leads. Mintigo helps turn Data Janitors into Data Scientists," opines Tal.