June - 2016 - issue > CEO Insights
Keeping Customers Happy: A Vital Aspect of Every Business Plan
Sean Rudner, President & CEO, StockPKG
Half the battle of a business owner is sustaining a company through the ebbs & flows of the economy and the market. The other half is not only sustaining, but thriving. It's easy to be a creature of habit when operating a business, but the difference between maintaining and thriving is functioning outside of your comfort zone in hopes to adopt new processes and procedures to help you thrive. In today's competitive markets, it takes innovation, honesty and uniqueness to move the needle, regardless of the size of the company or prominence of the brand. Sean Rudner, small business expert and creative entrepreneur, offers four simple tips you might easily overlook on how to successfully grow a business. If these are procedures you already have adopted, they will serve as a good reminder of simple tasks that can change a business. These proven tips below ensure your customers are happy and that your business can be trusted, ultimately resulting in company growth.
1. Don't Get 'Shiny Object Syndrome'
Many companies become so focused on acquiring new business, they completely forget about their existing customers. It is much less expensive to maintain an existing customer than to replace them. At StockPKG, we've implemented systems requiring us to stay in constant contact with our customer base. We make a point to call every single customer - large and small - on a regular basis. This helps maintain those solid relationships that are so necessary in the industry.
2. Goals, Goals & Goals
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