In Silicon Valley, accidental product pivots are the stuff of legend. While searching for a way to sell his wife’s Pez candy dispensers, Pierre Omidyar accidentally stumbled upon the multibillion dollar idea, eBay. A small check-in business called Burbn realized that its users were more interested in posting retro photos. Hence, Instagram was originated and it culminated into viral adoption around the globe and a spectacular billion dollar exit. Examples like these are plenty in the Valley and the latest name to join this unique list is Instart Logic, the provider of a new technology approach to the challenge of rich web content delivery.


Manav Mital, Raghu Venkat and Hariharan Kolam – the CEO, Chief Product Officer and CTO respectively, of Instart Logic had originally set out to build a company which would publish really cool games online. To make those games run screamingly fast, they built an entirely new technology – the world’s first Web Application Streaming Network and thus built a product which possessed the capability of disrupting the staid and stagnant but still massive CDN (content delivery network) sector. What started as a quest to publish video games has today turned into a dynamic company which is being heralded as the next big thing that will radically change the way the internet gets delivered. Having caught the interest of customers and investors alike Instart Logic has emerged from the stealth mode and is creating ripples in the market.


What’s surprising is that their product has only been in production less than a year and the company is already serving millions of Web application end users around the world. Envisioned as a secret sauce to power, the trio’s game startup, Instart Logic’s technology has evolved to become a key monetization and engagement technology for a wide variety of Web publishers in diverse industries such as e-commerce, travel, media, and enterprise SaaS.

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