October - 2015 - issue > In My Opinion

Developments Impacting the Business Environment

Anil Cheriyan

CIO-SunTrust Bank

Tuesday, October 20, 2015

Forward

Big data, social media, mobile, and cloud-CIOs across the globe are grappling with these technologies. Each will have a significant effecton the way enterprises interact with their clients, manage their teams, and partner across their supply chains. The technology is here, but often times the question is how to deploy it so that efficiency, return on investment and deeper insights are gained.

At SunTrust, changing client preferences, increased regulations and a more challenging operating environment have dramatically altered the environment in which we operate. To improve our competitiveness and create value for our clients, teammates and shareholders, we are thinking differently about how we operate while keeping a best-in-class client experience front and center.

Innovation Culture

Through our research, we have found that our clients want to bank when, where and how they choose. To respond to their needs, we have developed an integrated strategy that allows clients to select how they want to bank-whether online, in a branch, on their mobile device, or via phone-with the goal of a seamless experience and higher level of service to our clients.

At SunTrust, we are constantly exploring and testing new technologies and are always looking for opportunities to delight our clients with new products and services. While it is important to be quick to the marketplace with new technologies, it is equally important to make sure it does what it was intended to do, is reliable, and meets clients' needs and expectations.