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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

Bobby’s 3 Cs

Harish Revanna
Friday, September 1, 2006
Harish Revanna
For Dr Biswadip (Bobby) Mitra, Managing Director of Texas Instruments India,
leadership is not a clinical subject, not a tab on the number of people reporting to him. It is about creating a new breed of leaders who can transmit his passion across their people and organization. “When you infuse energy and passion, you get the heart, mind and soul of people,” he says.

As a leader, he ensures his passionate energy doesn’t get diffused but “channelized.” He does so by focusing on his self-discovered tenets of leadership: Communication, Consistency and Courage. And he explains to The SmartTechie about that.

Primal power
I spend ample time in communicating to my employees the war zone philosophy: a battlefield where Texas Instruments (collectively with all its centers) is on one side and its competitors on the other. It is the customer who blows the whistle of victory. Often in businesses, the winners are the ones who have found the grail of customer-centricity. And the people are your warriors who win the war.

Nowadays, some people declare victory too early in the game. Sometimes engineers hoist the final flag of success when they reach the intermediate milestones. However, real victory is when the customer releases the purchase order. Time to market is not success anymore, time to revenue (in production volume) is.


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