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Animation crosses shores, reaches India

si Team
Wednesday, February 16, 2005
si Team
As a sequel to the era of IT outsourcing are other eras of animation and car designing. Although initial work offshored to India were shoddy in nature and back end in approach; now is the time of outsourcing creativity. Sectors such as animation, car designing and media are no more than a testament to such creativity crossing shores.

After Hollywood; India has the largest entertainment industry and the biggest profitable production unit in the world. According to estimates, India currently has a 1billion animation market and by the end of 2005 it could cap another 0.5 billion more. So, as the cost of production is getting voluminous in the sci-fi world, picture makers across the world are outsourcing the animation part to cheaper but efficient markets like India.

Indian animation studios provide a cost effective alternative for sub-contract work. The large film production studios come equipped with state-of -the-art equipment and leading hardware and software like SGI, 3DMax and SoftImage, SFX and processing motion capture facilities. These multimedia workstations also possess trained talent who can work with a wide range of products like SoundBlaster, Video Blaster, Digital cameras, FrameGrabbers, MPEG cards and video conferencing solutions. Advanced sound-editing and post-production suites that come along with leased lines for ISDN data transfer make these workstations a viable option. Entertainment giants like Walt Disney have already signed up for a TV animation deal with an animation company in India.

Today, most global companies are outsourcing their work to niche firms such as Pentamedia, JadooWorks, UTV and Digital Art Media. The potential has even spurred industry associations such as the National Association of Software Services Companies (Nasscom) to push India’s case as a global animation hub.

A report released by Andersen Consulting states that the Indian multimedia and graphics industry is expected to reach $15 billion by 2008. The study further says that over the next three years, the animation industry (domestic and exports) would reach $2 billion. The Nasscom further estimates that India could use 300000 professionals in content development and animation by the year 2008.

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