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January - 2016 - issue > Brand of the Year - Online Accounting Software

Intuit: Steering Small Businesses towards the Pinnacle of Financial Success

si Team
Tuesday, January 26, 2016
si Team
"Good financial management is intrinsic to the survival of any business and many fail in the first three years, owing to the lack of it," quotes Brad Paterson, Vice President & MD, Asia Pacific, Intuit. But why? Today, we live at a time where technology dominates our lives and businesses, and accounting domain is not an exception in this case. But, amongst these developments, the big questions are why are small businesses failing to extract the significant real value out of the revolutionary technologies? How can they win through this tough phase and rub shoulders with their larger counterparts? As an unbeaten elixir for the aforementioned criticalities, Intuit brought out its QuickBooks to the fore.

With over a million small businesses across 112 countries happily leveraging its benefits, Intuit QuickBooks needs no introduction. The open accounting platform has emanated to be India's leading financial management software within two years of its launch in the country and has been proactive in fueling Intuit's legacy of simplifying the business of life. "We have observed that small businesses require quick, simple and reliable solutions to help them grow their business," adds Brad. QuickBooks provides them all: accounting is done with speed and accuracy, easy to reap in important insights that are relevant and engaging and cash flow is improved by getting paid faster and they can keep more money in their pocket.

The Magical Wand for Accounting Needs

Endowing small businesses with an access to an organized, accurate, and timely financial information, QuickBooks Online offers integrated, inventive, yet easy-to-use features that empower the users to take data-driven business decisions, even without professional accounting training. Powered by cloud technology, customers can access their key business information anytime, anywhere on the go. This significant attribute also helps accountants quickly juggle between client records and ensure his/her data is up-to-date. Further, the accountants can also hone their compendium through best-in-class training, support and certification programs.

Noting the repercussions of risks like network infrastructure and data security on the conscience of SMBs and accountants that would in turn constrict them to be a part of cloud technology revolution, Intuit offers free trials and product demos with live data to help them understand the value proposition that QuickBooks brings.

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