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August - 2014 - issue > 20 Most Promising Business Consultants

Yorke Communications: Marketing through Content Solutions

Kavitha G.
Tuesday, July 29, 2014
Kavitha G.
Radical advancement in technology consumption patterns across the globe has created new opportunities in the inbound marketing space. Among them is Content Marketing that has been adopted by the B2B and B2C segments, and is a strategic force especially where digital and online marketing is concerned. Recent surveys show that 87 percent of marketers are adopting content strategies to drive sales, establish thought-leadership or increase brand engagement.

Driving this change is Bangalore-based Yorke Communications, who help clients drive effective campaigns with content. Established as a specialized niche communications services organization, Yorke Communications employs credible and proven methodologies to help clients widen their performance boundaries and gain visibility in the market. The company provides end-to-end turnkey communication services that leverage clear, concise and engaging marketing content, web management, social media and marketing programs that help organizations transform into market-leading brands. Since inception in 2008, Yorke Communications has serviced 88 customers globally.

Founded by Peter Yorke and Matilda Yorke, the organization has crafted several services that cater to the marketing needs of its customers in India and across the world. "We started this company because we identified an opportunity in the market. Several agencies provided effective dissemination but virtually none created content from scratch for different audiences. Much of the content is embedded in the minds of senior executives and our task is to extract this and convert it into market facing collateral with research," says Peter Yorke, Co-Founder & CEO.

In the last five years, Yorke Communications has created more than 5,000 artefacts, and has excelled in developing impactful collateral and campaigns for customers. It has built a strong portfolio of clients from industries like IT, manufacturing, engineering, BFSI, retail, outsourced engineering services and infrastructure development services.

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