Yorke Communications: Marketing through Content Solutions Date:   Tuesday , July 29, 2014 Radical advancement in technology consumption patterns across the globe has created new opportunities in the inbound marketing space. Among them is Content Marketing that has been adopted by the B2B and B2C segments, and is a strategic force especially where digital and online marketing is concerned. Recent surveys show that 87 percent of marketers are adopting content strategies to drive sales, establish thought-leadership or increase brand engagement. Driving this change is Bangalore-based Yorke Communications, who help clients drive effective campaigns with content. Established as a specialized niche communications services organization, Yorke Communications employs credible and proven methodologies to help clients widen their performance boundaries and gain visibility in the market. The company provides end-to-end turnkey communication services that leverage clear, concise and engaging marketing content, web management, social media and marketing programs that help organizations transform into market-leading brands. Since inception in 2008, Yorke Communications has serviced 88 customers globally. Founded by Peter Yorke and Matilda Yorke, the organization has crafted several services that cater to the marketing needs of its customers in India and across the world. \"We started this company because we identified an opportunity in the market. Several agencies provided effective dissemination but virtually none created content from scratch for different audiences. Much of the content is embedded in the minds of senior executives and our task is to extract this and convert it into market facing collateral with research,\" says Peter Yorke, Co-Founder & CEO. In the last five years, Yorke Communications has created more than 5,000 artefacts, and has excelled in developing impactful collateral and campaigns for customers. It has built a strong portfolio of clients from industries like IT, manufacturing, engineering, BFSI, retail, outsourced engineering services and infrastructure development services. The company\'s success mantra revolves around delivering result-oriented communication strategies. Peter says, \"Our key strengths are the ability to identify the pain points that customers have regarding content creation, helping them decide on the content suite, interviewing and asking the right questions to make the right pitch to the end-customer, then developing this content for a variety of channels, and measuring success\". Today, content marketing is no longer optional for companies, because customers and prospects are reviewing content to help them make decisions. The sooner companies adopt it, the faster they benefit from the returns. Yorke Communications offers its clients several pathways (from a 140 character tweet, a four-page white paper) to engage with their customers meaningfully and effectively. Content is not just the written word, but also videos and design solutions that include infographics. Yorke has a sound digital marketing practice that works with SEO, SEM, social media and blogging strategies. Content also has to be timely, relevant and prolific. Therefore, Yorke Communications successfully uses a distinctive approach of repurposing content where legacy assets are picked up from an existing repository, updated and given a new lease of life before being uploaded again. The Yorke team generates content, design and digital marketing solutions for clients across India and major markets like U.S. With a consultant community on LinkedIn, comprising 275 consultants who are located across the globe, the company has been able to improve scalability, and give global clients content that has a localized flavor. Yorke Communications has recently added a suite of services for B2C customers, and is all set to replicate its successful model in this emerging line of business.