The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

June - 2011 - issue > Cover Story

Vedicsoft: Creating and Delivering Happiness

Hari Anil
Friday, June 3, 2011
Hari Anil
The nightmares of the great recession are all in the past and now the world seems to be a very fair place for technology professionals. The job market is blooming, many companies offering very attractive salary packages for prospective employees which, in some case, even includes with joining bonus. But why are the companies only concentrating on the salary and bonus part? Is money only the factor when it comes to selecting jobs? There is a small, still very vital part called ‘happiness.’ One should be happy with what he is doing. A happy, comfortable employee will surely be twice, if not more, creative and productive than an employee who is just trying to finish his probation period and jump. ‘Creating Happiness and Delivering Happiness,’ a company that has this in their core value, that gives priority to its employees, and has managers who are ready to help their juniors in every ways possible, let it be work related, personal or even financial, seems to be a great place to work in, doesn’t it? It sure does! And that is what Vedicsoft is literally.

Founded in 1999 by Bhat Dittakavi and Venkat Yerubandi and headquartered in Iselin, New Jersey, Vedicsoft is an IT Solutions company specializing in Business Intelligence (BI) and Data Warehousing. At a time when most startups in IT Services were just following the age old business model and focusing on the vertical offerings, Dittakavi and Yerubandi decided that their company should have a core technology that they specialize in and offer it across the verticals they would operate in. As experts in the fields of Business Intelligence their choice was obvious. Today, over a decade later, despite the highs and lows of the industry, the company is cruising on a steady pace with a lot of happy employees and customers as well.

Making businesses intelligent

Having all the data from different departments of the organization in easily understandable format at the right time makes a world of difference. But to get this is not an easy task; different departments in the same company will be using different systems that work on different platforms, languages and databases. To take all these data from all these heterogeneous systems then integrate them and generate a meaningful BI report that can be easily understood is the key. This precisely is the forte of Vedicsoft.

Until a little over a decade ago Extraction Transformation and Loading (ETL) in was done manually through unique data scripting or database programming. In the late 90s there were several companies who were looking for a unique technology, something that could automate ETL tools and BI tools, the demand for these tools were overwhelming. Then, in the early 2000s a new technology came that automated ETL. The founders saw the demand for similar solutions and with their expertise in the same, they decided to take this opportunity and create a niche and thereby enabled them to supplement their products across the industry. “As we are not limited to a particular vertical and is focused on the horizontal instead, a financial recession in any particular vertical won’t affect us very badly. In fact we were not really affected by the recent financial recession,” says Yerubandi.

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Reader's comments(2)
1:Well Written...
Posted by: Eureka Bharali - 23rd Jun 2011
2:I could not resist myself sharing my experience working as a client for this company. They provided qualified consultants for our clients in USA. This is a professional well managed company. Best wishes!
Posted by: Siva Prasad Vasiraju - 10th Jun 2011
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