July - 2014 - issue > 50 Cool Startups of the Year 2014

Unicommerce: Building Backend for e-Commerce Companies

Anamika Sahu
Wednesday, July 2, 2014
Anamika Sahu
How awesome would it be if few college friends sharing the same hostel room, flickering parties and laughter come together in their professional career to build something new that's alien to them! Yes, this is the story of Unicommerce - an inventory management software company established by three buddies Ankit Pruthi, Karun Singla and Vibhu Garg who thought of a challenging business dealing with e-Commerce. Commenced in 2012 with New Delhi as its headquarters, the success of their products helped the company to branch out in Bangalore and Mumbai within a short span of time.

Around two years back, e-Commerce was witnessing huge investments which caught the eyes of these buddies, hence decided to dive into this industry. However, the industry was still struggling to find their way out from the hassles of payment, logistics, warehousing and order management. This is where the trio positioned their company Unicommerce to serve as industry's best inventory management software. Though they found the spot to be fixed and entered the war, they had a huge gap to fill themselves - the Knowledge gap. Thus they looped around the industry meeting the leaders, colleagues, seniors in different e-Commerce companies, reading books and work with advisors on product site, and watching videos about warehousing. This helped them gain indepth knowledge about the space they already delved. Manish Gupta, soon joined the team, bringing with him his vast experience of helping establish India Mart as a Market leader. With all this knowledge and experience, they built a single platform to manage the entire order fulfillment process related to warehousing, multichannel orders and so on.

While e-Commerce companies of all sizes are in the enigma to settle their orders received and inventory updates, Unicommerce's flagship product for e-Commerce called as Multichannel Order & Inventory Management System came as a Knight for them. Unicommerce serves as a single platform which enables to manage the orders and inventory across various channels. "Our product helps e-Commerce companies to manage inventory for any sector including furniture, jewellery, or apparels without fuss," says AnkitPruthi, Co-Founder & CEO, Unicommerce.

The company has successfully built trust among the customers and partners in a span of two years. Unicommerce became Enceladus - the brightest moon of our solar system - of the industry within a year of its inception and raised its first round of funding from Nexus Venture Partners. Nexus Ventures has invested in a variety of companies leading to numerous successful public offerings and M&A transactions and investing in a year old company shows the dedication and trust which Unicommerce built in this short span.

Today the company and its product is the backbone of inventory management for companies like Snapdeal, Jabong, Myntra, CaratLane and Groupon among several others.Unicommerce not only serves the Indian market but also has a few International clients like Lazada based in South East Asia. Unicommerce has an eagle eye on future expansion in Southeast Asia, APAC, Middle East and many other countries across the globe.
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