May - 2016 - issue > CEO Insights
Turn Your e-Commerce Platform Into Real-Time Trading Desk
Sanjeev Sularia, Co-founder & CEO, Intelligence Node
In today's consumer-focused retail universe, obsessed as it is with super-personalization and relevance, every retailer needs to understand the shopper. The reason is clear; retailers and e-tailers have to create curated, synchronized, relevant, and simplified customer engagement at every touch point, in real time. The consequence to that business driver means proper analytics are becoming more and more imperative, as they may be our only way of meeting our goals of increased customer relevance, reduced customer churn and higher basket sizes as well as locally relevant offers.
The sector knows this, of course. Among those retailers with a mature technology strategy, the CDW Retail Market IT survey found that 33 percent of line of business managers and retail innovators say drawing intelligence from data is their organizational top priority right now. Business intelligence solutions have been used for decades - so what's changed? The problem is that first-generation BI (Business Intelligence) is nowhere near the standard of modern big data analytics tools hitting the market today.
A Real-Time Trading Platform for All Your Products
That's because of the rapid explosion of data that has taken place since the introduction into our lives of mobile Internet/smartphones. In response, brands have been seeking any way they can to turn unstructured and structured information into more actionable insights.
|
|
