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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

They network to keep in touch!

si Team
Thursday, May 1, 2008
si Team
What is the reason for you to join a social networking site? Befriending people whom you never met? Or availing a platform where members from different backgrounds will share their views and thoughts? Or keeping in touch with your friends? If the third one is your answer, you are on the majority side.

What is the reason for you to join a social networking site? Befriending people whom you never met? Or availing a platform where members from different backgrounds will share their views and thoughts? Or keeping in touch with your friends? If the third one is your answer, you are on the majority side.

According to a survey conducted recently in India by The Nielsen Company, keeping in touch with people one knows is the strongest reason for a person to join a social networking site. A vast majority of respondents, 82 percent, agree with this.

The survey found that while 58 percent joined such a site to reconnect with their old acquaintances they have lost touch with, making new friends is the reason for 53 percent to network on this platform. A considerable 43 percent would like to network for professional reasons.

“The biggest advantage of a social networking site is that it helps you build the network with friends, business associates, and people with similar interests. In this global era, social networking sites are bringing people closer together and helping them to interact and share their thoughts within the group, no matter where in the world they are,” said N.S.Muthukumaran, Director, Online Research, The Nielsen Company.


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